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Advanced and Predictive Analysis gives power business
users and information analysts full investigative power into any corner
of the data warehouse to find out the details behind specific performance
outcomes. Such requirements usually exceed the limits of OLAP Analysis.
MicroStrategy has created an environment that lets users move seamlessly
from basic OLAP to advanced statistical analysis and full data mining capabilities.
Our BI technology was designed specifically to deliver the common functionality
of statistical and data mining tools in a way that is familiar and consistent
with everyday business intelligence usage.
Our platform supports advanced and predictive analysis capabilities, enabling
users for the first time to perform analyses such as hypothesis testing,
churn prediction and customer scoring models within a single unified web
interface. With built-in support for over 400 Statistical, Mathematical
and Financial functions, MicroStrategy lets users create reporting applications
that combine ease-of-use with unparalleled backend sophistication.
MicroStrategy Platform Features that Support Advanced & Predictive Analysis:
Self Service Reporting and Guided Analysis
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Users can create customized reports by selecting
data objects to display and defining qualifications as report filtering
criteria. MicroStrategy offers several guided approaches to creating
brand new reports - from step by step user prompts for selecting
and qualifying business attributes and metrics to wizards that incorporate
existing report templates and filters.
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View Guided Analysis
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Parameter-driven Reporting Functionality
Users can customize the content and layout of any given report with a
range of variations defined by certain factors or parameters. MicroStrategy
provides the richest range of parameterization available, allowing one report
design to manifest into more variations than with any other BI technology.
Even novice users can create sophisticated custom reports at any time by
selecting metrics and business criteria at run-time.
Drill Anywhere Capabilities
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MicroStrategy provides a business view of enterprise
data. Users do not need to understand databases, table structures,
or query languages -- just how to point and click. MicroStrategy's
workflow guides help users "drill" into detail as represented by
their business model, not their database model. With drill anywhere
capabilities, users can view summary- to detail-level data, with
access to the entire breadth and depth of data contained in a database.
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View Drill Anywhere
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Set Analysis and Data Segmentation
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Users can leverage the set analytics that MicroStrategy
provides to perform easy segmentation of data. They can manipulate
and combine user-defined sets of data to obtain a refined data set
for further analysis. Set analysis is a core part of the MicroStrategy
platform and can be applied against the entire data store. Sets
can be personalized per user, shared within a department, combined
using logical operators and reused across multiple reports.
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View Set Analysis & Data Segmentation Diagram
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User-defined Data Groupings
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A data warehouse is organized in a structure
that reflects the business model of an enterprise, but this structure
does not always reflect the business needs of individual departments,
teams and decision makers. With unique features like Custom Groups
and Consolidations, the MicroStrategy platform helps business users
combine the relevant data into a single report. Custom Groups and
Consolidations allow MicroStrategy users to define reports on a
row-by-row basis, refining the business model to meet department
or individual needs without impacting the structure of the enterprise
data model.
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View Data Groupings
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Analytical Treatment of the Data
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MicroStrategy provides the broadest and deepest
set of analytical functions available in any business intelligence
platform. These range from simple mathematical functions, such as
running totals to advanced statistical computations such as f-tests.
The analytical packages that are available include statistical,
financial, and math function libraries. This enables the business
to answer all its analytical questions using a single platform.
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View Sample Analytical Functions
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Custom Function Plug-ins
Many organizations have also developed custom algorithms
for calculating scores and other statistical models. These constitute valuable
intellectual property and must be reused in reporting applications. Using
a custom function plug-in wizard, MicroStrategy users can input custom functions
to be used in report creation. Once these have been defined, they are automatically
made available to all users to define metrics and measures.
Integrating Data Mining with Business Intelligence
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Predictive Analysis, or Data Mining, is the process
of examining large amounts of data in search of hidden patterns
and predictive information that allows organizations to make proactive
decisions that ultimately improve efficiency and effectiveness.
MicroStrategy Data Mining Services improves upon basic data mining
functionality by integrating it with standard features of our BI
platform -- robust security, flexible information distribution and
collaboration, easy self-service analysis and scalability to large
user populations and data volumes. Our BI platform also supports
Predictive Model Markup Language (PMML), an XML standard that enables
data mining models to integrate with other applications. This integration
delivers powerful predictive models to all users -- letting them
view, analyze, build and distribute predictive reports through a
zero-footprint Web interface and with the highest levels of security.
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View Integrated Data Mining
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Multi-Pass SQL Analysis
The MicroStrategy platform offers iterative multi-pass SQL Analysis --
a technique that combines built-in analytical functions with database processing.
Complex questions that are impossible to answer with other approaches can
be answered quickly and easily with MicroStrategy. By combining powerful
analytical functions with the industry's leading optimized SQL-generation
engine, MicroStrategy puts unparalleled analytical capabilities in the hands
of all users.
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